CBC

Toronto, Canada

Elana Schachter

Personal Profile	§ New media expert with over six years experience. § Experience in project management and supervising staff including content producers, designers and programmers. § Strong computer skills. § Excellent copy writing skills. § Skilled at collaborating with and responding to needs of diverse teams and audiences. § Ability to work to tight timelines with limited resource § Exceptional understanding of web culture and the entertainment industry with experience in targeting niche markets. § Extensive contacts within Canada’s new media and entertainment industries.
Experience	1999 – May 2003 Sony Music Canada Toronto, ON Marketing Manager, New Media § Determine overall marketing strategy for online and wireless campaigns. § Launched ‘Ultimate Rock Star Vacations’ text messaging campaign. First national retail-oriented SMS campaign in the music industry. § Point person for emerging digital retail ie. Puretracks.com § Create and execute interactive online campaigns for artists such as: Our Lady Peace, Celine Dion, David Bowie, Mandy Moore, Beyonce and John Mayer. § Develop promotional partnerships with external sites – Sympatico.ca, Canada.com, MuchMusic.com, Fashion18.com, Alliance Atlantis, MSN.ca, Fazeteen.com, Pepsi.ca, Sonystyle.ca and more. § Hiring and mentoring two direct reports: Associate Manager Online Content & Promotions and New Media Coordinator. § Ensure integration of online campaigns in all aspects of the business. § Balance marketing budgets and measure effectiveness of digital campaigns. § Work with Legal Affairs to draft rules and deal memos related to promotions. Additional Accomplishments: § Speaking appearances at conferences, on TV and in print on behalf of Sony Music Canada as industry expert on topics such as: marketing to women online, developing online community, viral marketing, online content creation and building successful e-mail campaigns. § Sony Music Canada ambassador to Kids Help Phone. § Regular volunteer for Junior Achievements in-classroom program – Economics of Staying In School. Teach a one day curriculum with modules on budgeting and job hunt techniques. § Member of Canadian Academy of Recording Arts (CARAS) Juno Committee. § Member of Canadian Recording Industry Association (CRIA) – Value of Music Committee § Member of AIMS – Association of Internet Marketing § Member of Digital Eve
I	1999 – 2000 Sony Music Canada Toronto, ON Online Content Producer § Generated content for all SMC’s websites. Wrote all news items, took digital photos and interviewed artists. § Maintained and developed Buzzwords.com web property and mailing list. § Managed major web events such as online chats and webcasts. § Co-ordinated campaigns with HMV.com, Chapters.ca and MuchMusic.com § Copy writer/editor for all online activities and campaigns. § Content consultant for Intranet project.
	1997– 1999 Sony Music Canada Toronto, ON Online Communications Coordinator § Launched online communities for ourladypeace.com, celinedion.com, amandamarshall.com and more. § Coordinated national online contests. § Managed influx of external e-mails from fans and customers.
Freelance Work	2003 – 2004 House Style Takeover Toronto, ON Associate Producer § Collaborated on pilot for reality based home-reno TV series. § Coordinated and participated in the production. § Developed treatment, pitch and all documentation
	Feb. 2000 – Dec. 2001 Moxie.ca Toronto, ON Freelance Contributor § Writer and editor for bi-weekly feature for Canada’s first women’s online portal Moxie.ca. Managed weekly column and wrote book reviews.
	Writing § Winner of Bravo.ca BUST Magazine contest for essay “The F Word: Feminism.”
Skills	§ Excellent written and verbal communicator. § French bilingual certificate § Extremely computer literate. Strong knowledge of office software packages and web publishing. § Well acquainted with CP Style.
Professional Development Education	§ 2003: Magazine Writing, Ryerson § 2001: Marketing Intro, Ryerson § Completed training in Dreamweaver and Photoshop. Concordia University Montreal, QC § Bachelor of Arts, Specialization in Communications and Journalism § Graduated with distinction. One of ten people accepted to a highly competitive program. Concentration in TV/Video. § Arts & Entertainment Editor – The Concordian newspaper § Mediatribe Editor – Communications Studies journal § News Editor/Lineup Producer ‘Concordia Today’ TV show § DJ at campus radio stations CFLI and CRSG § Third year representative for Journalism Student Association
Interests	Movie buff, bookworm, music fan, skier and pop culture junkie.
URLS	http://www.sonymusic.ca http://www.celinedion.com http://www.ourladypeace.com http://www.sonymusic.ca/UltimateRockStar/pop.html